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Demand estimation with social interactions and the implications for targeted marketing
Hartmann, Wesley R. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 585-601
Persistent link: https://www.econbiz.de/10008652638
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Maximum likelihood estimation of search costs
Moraga-González, José Luis; Wildenbeest, Matthijs R. - In: European economic review : EER 52 (2008) 5, pp. 820-848
Persistent link: https://www.econbiz.de/10003726374
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Nonparametric estimation of the costs of non-sequential search
Moraga-González, José Luis; Sándor, Zsolt; … - 2007
Persistent link: https://www.econbiz.de/10003645046
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Endogeneity and individual consumer choice
Kuksov, Dmitri; Villas-Boas, J. Miguel - In: Journal of marketing research : JMR 45 (2008) 6, pp. 702-714
Persistent link: https://www.econbiz.de/10003794443
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Count data models with unobserved heterogeneity : an empirical likelihood approach
Boes, Stefan (contributor) - 2007
in a Monte Carlo experiment. The proposed method is applied to the estimation of a cigarette demand function …
Persistent link: https://www.econbiz.de/10003459712
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Predicting purchase decisions with different conjoint analysis methods : a Monte Carlo simulation
Backhaus, Klaus; Hillig, Thomas; Wilken, Robert - In: International journal of market research : JMRS ; the … 49 (2007) 3, pp. 341-364
Persistent link: https://www.econbiz.de/10003467514
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New metrics for evaluating preference maps
Faure, Corinne; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10008664488
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Disentangling preferences and learning in brand choice models
Shin, Sangwoo; Misra, Sanjog; Horsky, Dan - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
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Social dynamics oscillating between the real and virtual world : predicting consumer choices and company profitability from field experiments and computational simulation models
Hildebrand, Christian - 2012
Soziale Interaktionen haben einen wesentlichen Einfluss auf die von Konsumenten präferierten Marken, ihre Kaufentscheidungen, auf die empfundenen Emotionen während des Kaufprozesses sowie zukünftige Konsumabsichten. Gleichwohl beschränken sich diese Interaktionen nicht nur auf die reale...
Persistent link: https://www.econbiz.de/10009664307
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Essays on micromotives and macrobehavior, expectation formation, and asset price dynamics
Ghonghadze, Jaba - 2013
Persistent link: https://www.econbiz.de/10009706287