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Konsumentenverhalten
Electronic Commerce
47
E-commerce
46
Consumer behaviour
41
Marketing management
30
Marketingmanagement
30
Marketing
23
Online-Marketing
23
Innovation
22
Internet marketing
21
Online retailing
20
Online-Handel
20
Theorie
20
Theory
20
Internet
18
Social Web
17
Social web
17
USA
16
United States
16
Confidence
15
Vertrauen
15
Strategic management
14
Strategisches Management
14
Competitive advantage
13
Firm performance
13
Innovation management
13
Innovationsmanagement
13
Unternehmenserfolg
13
Lieferantenmanagement
12
Marketing theory
12
Supplier relationship management
12
Wettbewerbsvorteil
12
Advertising effects
11
Information technology
11
Informationstechnik
11
New product development
11
Produktentwicklung
11
Werbewirkung
11
Relationship marketing
10
Viral marketing
10
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Free
19
Undetermined
8
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Book / Working Paper
22
Article
17
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Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Konferenzschrift
1
Sammelwerk
1
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Language
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English
39
Author
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Pavlou, Paul A.
28
Hong, Yili
7
Srinivasan, Raji
5
Dimoka, Angelika
4
Yadav, Manjit S.
4
Chen, Pei-Yu
3
Gefen, David
3
Hu, Nan
3
Venkatraman, Vinod
3
Vo, Khoi
3
Benbasat, Izak
2
Hampton, William
2
Kwark, Young
2
Lee, Gene Moo
2
Qiu, Liangfei
2
Zhang, Jie (Jennifer)
2
Belk, Russell W.
1
Bollinger, Bryan
1
Chandrasekaran, Deepa
1
Chellappa, Ramnath
1
Chen, Xi
1
Cheng, Yichen
1
Deng, Xiaoyan
1
Featherman, Mauricio
1
Fygenson, Mendel
1
Geng, Ruibin
1
Ghoshal, Abhijeet
1
Greenwood, Brad N.
1
Guo, Xue
1
Hennig-Thurau, Thorsten
1
Hershfield, Hal
1
Hoffman, Donna L.
1
Ishihara, Masakazu
1
Jabr, Wael
1
Jaworski, Bernard J.
1
Krishnamurthy, Sandeep
1
Li, Ting
1
Lilien, Gary L.
1
MacInnis, Deborah J.
1
Mahajan, Vijay
1
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American Marketing Association
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
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Fox School of Business Research Paper
3
Information systems research : ISR
3
Journal of marketing
3
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MIS quarterly
1
Management information systems : mis quarterly
1
Marketing theory and applications
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
39
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39
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1
How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
Saved in:
2
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
3
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
4
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
5
An analysis of consumer power on the Internet
Unit Kucuk, S.
;
Krishnamurthy, Sandeep
- In:
Technovation : the international journal of …
27
(
2007
)
1/2
,
pp. 47-56
Persistent link: https://www.econbiz.de/10003417865
Saved in:
6
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
7
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
8
When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan
;
Srinivasan, Raji
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
Saved in:
9
The total product design concept and an application to the auto market
Srinivasan, Raji
;
Lilien, Gary L.
;
Rangaswamy, Arvind
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 3-20
Persistent link: https://www.econbiz.de/10010219661
Saved in:
10
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
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