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Digital leapfrogs : how technology is reshaping consumer markets in India
Mahajan, Vijay - 2022
Persistent link: https://www.econbiz.de/10014022591
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Delight by design : the role of hedonic versus utilitarian benefits
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing 72 (2008) 3, pp. 48-63
Persistent link: https://www.econbiz.de/10003709042
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Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
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Den arabischen Konsumenten verstehen
Mahajan, Vijay - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 66-73
Persistent link: https://www.econbiz.de/10009783393
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A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg; Mahajan, Vijay - In: Optimal bundling : marketing strategies for improving …, (pp. 157-174). 1999
Persistent link: https://www.econbiz.de/10001425122
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Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999
Persistent link: https://www.econbiz.de/10001425129
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The Impact of Product-Related Announcements on Consumer Purchase Intentions
Burke, Raymond R. - 2016
Persistent link: https://www.econbiz.de/10012990681
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Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions
Mahajan, Vijay - In: Harvard business review : HBR 91 (2013) 5, pp. 128-133
Persistent link: https://www.econbiz.de/10009740745
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Dynamics and peer effects of brand revenue in college sports
Liu, Zhuping; Duan, Jason A.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 756-771
Persistent link: https://www.econbiz.de/10012494714
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Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929
Persistent link: https://www.econbiz.de/10011966223