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Identity bias in negative word of mouth following irresponsible corporate behavior : a research model and moderating effects
Antonetti, Paolo; Maklan, Stan - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 1005-1023
Persistent link: https://www.econbiz.de/10011867329
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Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André; Ribeiro, Tiago; Almeida, Victor; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
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Benetton : Identifying an Image, Imagining an Identity
Favero, Giovanni - 2012
This paper deals with the Benetton's approach to advertising and with the changes in the image of the company since its foundation in 1965 up to the 2000s. Links among the evolution in promotional, distributional and productive strategy are discussed
Persistent link: https://www.econbiz.de/10014054854
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Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas; Zolfagharian, Mohammadali; Heingraj, Sasawan - In: International marketing review 41 (2024) 3/4, pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
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Purchasing celebrity-endorsed brands as a way of self-presentation
Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of electronic marketing and … 15 (2024) 4, pp. 501-517
Persistent link: https://www.econbiz.de/10015064003
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Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie; Démoulin, Nathalie; Pauwels-Delassus, … - In: Journal of business research : JBR 131 (2021), pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
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The impact of brand relationships on corporate brand identity and reputation : an integrative model
Barros, Teresa; Rodrigues, Paula; Duarte, Nelson; Shao, … - In: Journal of risk and financial management : JRFM 13 (2020) 6/133, pp. 1-21
between brands and a model is developed, showing the influence of the latter on the identity and reputation of brands … corporate brand identity and reputation, in a higher consumer involvement context like higher education. Structural equation … influence brand identity and reputation. This suggests that managers must choose and promote brand relationships that gel with …
Persistent link: https://www.econbiz.de/10012309155
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The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Karaosmanoǧlu, Elif; Elmadağ Baş, Ayşe Banu; Zhang, … - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1416-1445
Persistent link: https://www.econbiz.de/10009378630
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Transmission of family identity and consumer response : do consumers recognize family firms?
Ibáñez, María José; Santos, Manuel Alonso dos; … - In: International journal of entrepreneurial behavior & research 28 (2022) 1, pp. 6-25
Persistent link: https://www.econbiz.de/10013163232