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Konsumentenverhalten
Soziales Netzwerk
15,321
Social network
15,320
Business network
4,265
Unternehmensnetzwerk
4,265
Social Web
2,670
Social web
2,670
Theory
2,388
Theorie
2,387
Network
1,877
Netzwerk
1,858
Social relations
1,507
Soziale Beziehungen
1,507
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1,293
Sozialkapital
1,287
China
1,164
Wissenstransfer
962
Knowledge transfer
960
Innovation
904
social networks
848
Twitter
821
Unternehmensgründung
766
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764
Entrepreneurship
740
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723
Consumer behaviour
694
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691
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690
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667
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663
Spieltheorie
648
Game theory
646
Social networks
645
Online-Marketing
609
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607
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562
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558
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531
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531
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513
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30
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9
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9
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7
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4
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Van Den Bulte, Christophe
9
Konishi, Hideo
8
De Giorgi, Giacomo
7
Frederiksen, Anders
7
Katz, Matthew
7
Pistaferri, Luigi
7
Iyengar, Radha
6
Arbatskaya, Maria
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Pantano, Eleonora
5
Garg, Rahul
4
Jager, Wander
4
Janssen, Marco A.
4
Lee, Seung Hwan Mark
4
Stephen, Andrew T.
4
Wuyts, Stefan
4
Arbatskaya, Maria N.
3
Argenziano, Rossella
3
Atayev, Atabek
3
Bilgihan, Anil
3
Chen, Rui
3
Dubey, Pradeep
3
Gentina, Élodie
3
Gupta, Sunil
3
Haenlein, Michael
3
Han, Sangman
3
Heere, Bob
3
Huck, Steffen
3
Ko, Eunju
3
Kucharska, Wioleta
3
Mohd Suki, Norazah
3
Nobre, Helena
3
Norbayah Mohd Suki
3
Tyran, Jean-Robert
3
Valente, Thomas W.
3
Wiese, Melanie
3
Ajorlou, Amir
2
Ameri, Mina
2
Ansink, Erik
2
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Springer Fachmedien Wiesbaden
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
Københavns Universitet / Økonomisk Institut
1
National Bureau of Economic Research
1
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Journal of business research : JBR
27
Journal of retailing and consumer services
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of internet marketing and advertising : IJIMA
14
International journal of business information systems : IJBIS
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing management : MM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Technological forecasting & social change : an international journal
8
Information systems research : ISR
6
International journal of hospitality management
6
Journal of marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of advertising research
5
Journal of business ethics : JOBE
5
Journal of management information systems : JMIS
5
Journal of marketing communications
5
Journal of service research : JSR
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The connected customer : the changing nature of consumer and business markets
5
The journal of product & brand management
5
Cogent business & management
4
Electronic commerce research
4
Global business review
4
Information technology and management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of consumer studies
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global information management
4
Journal of international consumer marketing
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Sport management review
4
The service industries journal
4
Asia Pacific journal of marketing and logistics
3
Corporate communications : an international journal
3
European journal of marketing : EJM
3
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ECONIS (ZBW)
692
Showing
1
-
10
of
692
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date (oldest first)
1
Combining textual cues with social clues : utilizing social features to improve sentiment analysis in social media
Ilk, Noyan
;
Fan, Shaokun
- In:
Decision sciences
53
(
2022
)
2
,
pp. 320-347
Persistent link: https://www.econbiz.de/10013186459
Saved in:
2
Brand analysis in social network services : results from content analysis in
twitter
regarding the US smartphone market
Hajikhani, Arash
;
Porras, Jari
;
Melkas, Helinä
- In:
International journal of innovation and technology …
14
(
2017
)
2
,
pp. 1740008-1-21
Persistent link: https://www.econbiz.de/10011640007
Saved in:
3
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
4
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
5
Entifying your brand among
Twitter
-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
6
Does
Twitter
matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
7
Twitter
for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas
;
Dahlén, Micael
;
Modig, Erik
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
Saved in:
8
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and
Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
9
Emotions and information diffusion in social media : sentiment of microblogs and sharing behavior
Stieglitz, Stefan
;
Dang Xuan, Linh
- In:
Journal of management information systems : JMIS
29
(
2012/13
)
4
,
pp. 217-247
Persistent link: https://www.econbiz.de/10009764538
Saved in:
10
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.
;
Vespoli, Eve M.
- In:
Journal of business & economics research
11
(
2013
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
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