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Combining textual cues with social clues : utilizing social features to improve sentiment analysis in social media

Ilk, Noyan; Fan, Shaokun - In: Decision sciences 53 (2022) 2, pp. 320-347

Persistent link: https://www.econbiz.de/10013186459

Brand analysis in social network services : results from content analysis in twitter regarding the US smartphone market

Hajikhani, Arash; Porras, Jari; Melkas, Helinä - In: International journal of innovation and technology … 14 (2017) 2, pp. 1740008-1-21

Persistent link: https://www.econbiz.de/10011640007

"You'll never tweet alone": managing sports brands through social media

Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568

Persistent link: https://www.econbiz.de/10011392977

Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method

Ko, Eunju; Chun, Eunha; Soong, Sangah; Mattila, Pekka - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10010519598

Entifying your brand among Twitter-using millennials

Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: Business horizons 58 (2015) 3, pp. 325-333

Persistent link: https://www.econbiz.de/10011286500

Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies

Hennig-Thurau, Thorsten; Wiertz, Caroline; Feldhaus, Fabian - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 375-394

Persistent link: https://www.econbiz.de/10011287121

Twitter for two : investigating the effects of dialogue with customers in social media

Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194

Persistent link: https://www.econbiz.de/10011342940

Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284

Persistent link: https://www.econbiz.de/10011349111

Emotions and information diffusion in social media : sentiment of microblogs and sharing behavior

Stieglitz, Stefan; Dang Xuan, Linh - In: Journal of management information systems : JMIS 29 (2012/13) 4, pp. 217-247

Persistent link: https://www.econbiz.de/10009764538

Does social media influence consumer buying behavior? : an investigation of recommendations and purchases

Forbes, Lukas P.; Vespoli, Eve M. - In: Journal of business & economics research 11 (2013) 2, pp. 107-111

Persistent link: https://www.econbiz.de/10009727185

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