Narrow search
Showing 1 - 6 of 6
Cover Image
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan; Delre, Sebastiano A.; Landgraf, Polina - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Cover Image
Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Delre, Sebastiano A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: The journal of product innovation management : an … 27 (2010) 2, pp. 267-282
Persistent link: https://www.econbiz.de/10003946179
Cover Image
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Cover Image
What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara; Luffarelli, Jonathan; Mukesh, Mudra - In: Journal of business venturing 34 (2019) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
Cover Image
The visual asymmetry effect : an interplay of logo design and brand personality on brand equity
Luffarelli, Jonathan; Stamatogiannakis, Antonios; Yang, … - In: Journal of marketing research 56 (2019) 1, pp. 89-103
Persistent link: https://www.econbiz.de/10012177241
Cover Image
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice; Luffarelli, Jonathan; Feiereisen, Stéphanie - In: Psychology & marketing 40 (2023) 10, pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451