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La curiosité du consommateur : synthèse bibliométrique et bibliographique

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Unintended effects of incentivizing consumers to recommend a favorite brand

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Men's motivation to got to the gymnasium : a study of intrinsic and extrinsic motivation

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Surprise rewards and brand evaluations : the role of intrinsic motivation and reward format

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Enhancing employee innovation through customer engagement : the role of customer interactivity, employee affect, and motivations

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Motivation crowding in online product reviewing : a qualitative study of amazon reviewers

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Motivational mechanisms and their effect on managerial decision making

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Addiction or social need : towards a model to predict smoking cessation intentions

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