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64
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56
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56
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Laroche, Michel
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53
Warlop, Luk
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Walsh, Gianfranco
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Journal of consumer behaviour : an international research review
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SpringerLink / Bücher
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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International journal of contemporary hospitality management
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Journal of business ethics : JOBE
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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EconStor
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OLC EcoSci
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USB Cologne (EcoSocSci)
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date (oldest first)
1
Understanding consumer perceptions of
luxury
brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
2
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
3
Indian
luxury
brands during COVID-19-Evidence
Yadav, Anuradha
;
Narwal, Shivani
- In:
GITAM journal of management : a quarterly publication …
19
(
2021
)
3
,
pp. 44-63
Persistent link: https://www.econbiz.de/10013463012
Saved in:
4
"Doing the
brand
" : aesthetic labour as situated, relational performance in fashion
retail
Cutcher, Leanne
;
Achtel, Pamela
- In:
Work, employment & society : a journal of the British …
31
(
2017
)
4
,
pp. 675-691
Persistent link: https://www.econbiz.de/10011706594
Saved in:
5
How price display influences consumer
luxury
perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
6
Luxury
perceptions :
luxury
brand
vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
Saved in:
7
How counterfeit dominance affects
luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
8
Customer
perception
, purchase intention and buying decision for branded products : measuring the role of price discounts
Dangi, Amit
;
Saini, Chand P.
;
Singh, Vijay
;
Hooda, Jayant
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 194-203
Persistent link: https://www.econbiz.de/10012500584
Saved in:
9
The importance of self in
brand
love in consumer-
luxury
brand
relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
10
Someone like me : the role of consumer
brand
engagement and social identification in the
perception
of
luxury
brand
users
Razmus, Wiktor
;
Fortuna, Paweł
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1190-1202
Persistent link: https://www.econbiz.de/10013413225
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