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When blame-giving crisis communications are persuasive : a dual-influence model and its boundary conditions

Antonetti, Paolo; Baghi, Ilaria - In: Journal of business ethics : JBE 172 (2021) 1, pp. 59-78

Persistent link: https://www.econbiz.de/10012589055

High-fit charitable initiatives increase hedonic consumption through guilt reduction

Baghi, Ilaria; Antonetti, Paolo - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2030-2053

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More than just a feeling : a research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI)

Antonetti, Paolo - In: Australasian marketing journal 28 (2020) 2, pp. 67-70

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Consumer anger: a label in search of meaning

Antonetti, Paolo - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1602-1628

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A strategy to communicate corporate social responsibility : cause related marketing and its dark side

Baghi, Ilaria; Rubaltelli, Enrico; Tedeschi, Marcello - In: Corporate social responsibility and environmental management 16 (2009) 1, pp. 15-26

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Consumption practices of fast fashion products : a consumer-based approach

Gabrielli, Veronica; Baghi, Ilaria; Codeluppi, Vanni - In: Journal of fashion marketing and management 17 (2013) 2, pp. 206-224

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Counterfeiting of luxury brands : opportunity beyond the threat

Grappi, Silvia; Baghi, Ilaria; Balboni, Bernardo; … - In: Luxury marketing : a challenge for theory and practice, (pp. 295-315). 2013

Persistent link: https://www.econbiz.de/10009667670

For-profit or non-profit brands : which are more effective in a cause-related marketing programme?

Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 218-231

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Does counterfeiting affect luxury customer-based brand equity?

Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 567-580

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Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands

Gabrielli, Veronica; Baghi, Ilaria; Bergianti, Francesca - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1573-1604

Persistent link: https://www.econbiz.de/10012802291