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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of business competition and … 3 (2014) 4, pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
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Investigation of green marketing practices of UAE hypermarkets
Joghee, Shanmugan; Dubey, Anil Roy; Singh, Sonia - In: International journal of enterprise network management … 12 (2021) 4, pp. 367-381
Persistent link: https://www.econbiz.de/10012797772
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The role of green procurement, green supply chain management, green marketing strategy, and customers' environmental attitudes on green purchase intentions of plastic bag substitut...
Fahmi, Muhammad Ainul; Nurfauzia, Fadila; Yulita, Khairanis - 2023
Persistent link: https://www.econbiz.de/10014326035
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Analysing the impact of green marketing mix on consumer purchase intention
Kaur, Ravinder; Mishra, Suyash; Yadav, Shivani; Shaw, Tanya - In: International journal of Indian culture and business … 25 (2022) 3, pp. 403-425
Persistent link: https://www.econbiz.de/10013255922
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Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel - 2009
Persistent link: https://www.econbiz.de/10003716302
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How to go green : unraveling green preferences of consumers
Sony, Alisa; Ferguson, David; Beise-Zee, Rian - In: Asia-Pacific journal of business administration 7 (2015) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011302953
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Customer trust through green corporate image, green marketing strategy, and social responsibility : a case study
Widyastuti, Sri; Said, Muhammad; Siswono, Safitri; … - In: European research studies 22 (2019) 2, pp. 83-99
Persistent link: https://www.econbiz.de/10012285936
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Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.; Mishrab, Aditya Shankar; Tiamiyu, … - In: Psychology & marketing 35 (2018) 11, pp. 863-875
Persistent link: https://www.econbiz.de/10011970114