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Konsumentenverhalten
Gamification
420
gamification
147
Consumer behaviour
91
Computerspiel
67
Video game
66
Motivation
54
Beziehungsmarketing
41
Relationship marketing
41
Social Web
39
Social web
39
Innovation
35
Game theory
34
Leistungsmotivation
34
Spieltheorie
34
Work motivation
34
Experiment
27
E-commerce
26
Electronic Commerce
26
Brand management
24
Digitalisierung
24
Innovationsmanagement
24
Markenführung
24
Internet marketing
23
Online-Marketing
23
Games
21
Digitization
20
Innovation management
20
E-Learning
19
Engagement
19
Online retailing
19
Online-Handel
19
Emotion
18
Learning organization
18
Lernende Organisation
18
Spiel
18
Bibliometrics
16
Bibliometrie
16
Customer integration
16
E-learning
16
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Online availability
All
Undetermined
69
Free
12
Type of publication
All
Article
85
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
3
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Working Paper
1
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Language
All
English
90
German
1
Author
All
Robson, Karen
3
Bang Nguyen Viet
2
Chovancová, Miloslava
2
Feng, Wenting
2
Gatautis, Rimantas
2
Hamari, Juho
2
Hammedi, Wafa
2
Haziri, Fortesa
2
Helmefalk, Miralem
2
Hsieh, Peishan
2
Högberg, Johan
2
Kietzmann, Jan H.
2
Leclercq, Thomas
2
Marcusson, Leif
2
McCarthy, Ian P.
2
Nguyen Yen Thi Hoang
2
Pitt, Leyland F.
2
Plangger, Kirk
2
Tu, Rungting
2
Vitkauskaitė, Elena
2
Wang, Lei
2
Wästlund, Erik
2
Abd Ghani Mazuri
1
Abou-Shouk, Mohamed
1
Akhtar, Asif
1
Algesheimer, René
1
Alhamzi, Khalid Hussain
1
Andrews, Daniel
1
Arshad, Sadia
1
Atwal, Glyn
1
Aubert, Alice H.
1
Augusto, Mário Gomes
1
Baines, Tim
1
Baldwin, James
1
Banerjee, Shankhadeep
1
Banytė, Jūratė
1
Banytė, Jūratė.
1
Baranidharan, S.
1
Barari, Mojtaba
1
Bazi, Saleh
1
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Published in...
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Journal of business research : JBR
7
Administrative Sciences : open access journal
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Tourism management : research, policies, practice
3
Business horizons
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of learning and change : IJLC
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of promotion management : innovations in planning and applied research
2
Progress in IS
2
Promoting organizational performance through 5G and agile marketing
2
Psychology & marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Arts and the market : AAM
1
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Cogent business & management
1
Electronic commerce research and applications
1
European journal of operational research : EJOR
1
Finance research letters
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interdisciplinary management research XVI ; 2
1
International Journal of Energy Economics and Policy : IJEEP
1
International journal of Indian culture and business management : IJICBM
1
International journal of bank marketing
1
International journal of business and systems research : IJBSR
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
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ECONIS (ZBW)
91
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1
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91
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date (oldest first)
1
Gamification
in a servicescape context : a conceptual framework
Helmefalk, Miralem
;
Marcusson, Leif
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
Saved in:
2
Consumer gratifications for gamified e-services
Cicchirillo, Vincent
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10014513541
Saved in:
3
Understanding
gamification
advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
4
Gamification
myopia : satiation effects in gamified activities
Hammedi, Wafa
;
Leclercq, Thomas
;
Steils, Nadia
- In:
Journal of service research
27
(
2024
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10014580421
Saved in:
5
An investigation into
gamification
as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
6
Game on : engaging customers and employees through
gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
7
Is it all a game? : understanding the principles of
gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
Saved in:
8
Gamification
and the online retail experience
Insley, Victoria
;
Nunan, Daniel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 340-351
Persistent link: https://www.econbiz.de/10010384617
Saved in:
9
Motivational effects and age differences of
gamification
in product advertising
Bittner, Jenny V.
;
Shipper, Jeffrey
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 391-400
Persistent link: https://www.econbiz.de/10010423834
Saved in:
10
Transforming homo economicus into homo ludens : a field experiment on
gamification
in a utilitarian peer-to-peer trading service
Hamari, Juho
- In:
Electronic commerce research and applications
12
(
2013
)
4
,
pp. 236-245
Persistent link: https://www.econbiz.de/10010504871
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