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The constraint factors of potential international sports fan tourists
Nishio, Tatsuru - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 137-147
Persistent link: https://www.econbiz.de/10010359549
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Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.; Xiao, Min - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
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Sport fans in a "smart sport" (SS) age : drivers of smartphone use for sport consumption
Ha, Jae-Pil; Kang, Sun J.; Kim, Yu Kyoum - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10011781793
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Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie; Kruger, Martinette - In: International journal of sport management and marketing … 22 (2022) 3/4, pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
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Does sport make you happy? : an analysis of the well-being derived from sports participation
Downward, Paul; Rasciute, Simona - In: International review of applied economics 25 (2011) 3, pp. 331-348
Persistent link: https://www.econbiz.de/10009156731
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Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika; Hyde, Kenneth - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
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The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika; Hyde, Kenneth - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10010234353