Narrow search
Showing 1 - 10 of 81,208
Cover Image
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas; Obesso, María Mercedes de - In: Journal of business research : JBR 123 (2021), pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Cover Image
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Cover Image
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Cover Image
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Cover Image
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix; Paramita, Widya - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Cover Image
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César; Fonseca, Beatriz; Martins, Carla … - In: The journal of brand management : an international journal 28 (2021) 2, pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Cover Image
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo; Das, Enny - In: Journal of marketing communications 22 (2016) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Cover Image
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Cover Image
The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah; Ha-Brookshire, Jung E. - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
Cover Image
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa; Xie, Chenxin; Liu, Tianjiao; Wang, Fan; … - In: Journal of business research : JBR 136 (2021), pp. 164-175
Persistent link: https://www.econbiz.de/10012663287