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A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment
Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - In: Service business 12 (2018) 1, pp. 25-64
Persistent link: https://www.econbiz.de/10011915024
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Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
Higueras-Castillo, Elena; Liébana-Cabanillas, … - In: Journal of retailing and consumer services 51 (2019), pp. 387-398
Persistent link: https://www.econbiz.de/10012115159
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The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline; Andreu-Perez, Javier; … - In: Journal of economic psychology : research in economic … 36 (2013), pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
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The impact of risk on the technological acceptance of mobile payment services
Liébana-Cabanillas, F.; Muñoz-Leiva, F.; … - In: Global business perspectives 1 (2013) 4, pp. 309-328
Persistent link: https://www.econbiz.de/10010230228
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Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto; Martínez-Fiestas, Myriam - In: Journal of business research : JBR 126 (2021), pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
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Consumer processing of online trust signals : a neuroimaging study
Casado-Aranda, Luis-Alberto; Dimoka, Angelika; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 159-180
Persistent link: https://www.econbiz.de/10012060956
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A neuropsychological study on how consumers process risky and secure e-paymentsws
Casado-Aranda, Luis-Alberto; Liébana-Cabanillas, Francisco - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 151-164
Persistent link: https://www.econbiz.de/10011920096
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How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 53 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
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It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321