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International and interdisciplinary perspectives in contemporary marketing : editorial
Manrai, Ajay K. - In: International journal of business and economics 14 (2015) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011316518
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Tweets to escape : intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries
Pantano, Eleonora; Priporas, Constantinos-Vasilios; … - In: Journal of business research : JBR 130 (2021), pp. 59-69
Persistent link: https://www.econbiz.de/10012544765
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
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Consumers' evaluation of the quality of service in department stores : evidence from a case study of Hyperstar and Shahrvand in Iran
Karami, Masoud; Olfati, Omid; Aliabadi, Mehdi; … - In: Middle East journal of management : MEJM 1 (2013) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10010359130
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Early adoption of modern grocery retail in an emerging market : evidence from India
Narayan, Vishal; Rao, Vithala R.; Sudhir, K. - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 825-842
Persistent link: https://www.econbiz.de/10011410007
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The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn; Lamey, Lien - In: Journal of marketing 87 (2023) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
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Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit; Meyer-Höfer, Marie von; Spiller, Achim - In: Journal of global marketing 29 (2016) 1/5, pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012659483