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Konsumentenverhalten
Brand management
56
Markenführung
55
Consumer behaviour
50
International marketing
50
Internationales Marketing
50
Brand image
36
Markenimage
36
Global brands
33
Globalization
31
global brands
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Globalisierung
29
Brand
21
Markenartikel
21
Global identity
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Cultural identity
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Kulturelle Identität
15
Welt
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World
15
Personality psychology
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Persönlichkeitspsychologie
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National culture
12
Nationalkultur
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China
11
Emerging economies
10
Schwellenländer
10
global identity
10
Corporate Social Responsibility
9
Multinationales Unternehmen
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Local identity
8
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
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Beziehungsmarketing
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English
48
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Diamantopoulos, Adamantios
5
Davvetas, Vasileios
4
Aashish, Kumar
2
Bartikowski, Boris
2
Heinberg, Martin
2
Malhotra, Neeru
2
Raman, Prashant
2
Sichtmann, Christina
2
Zdravkovic, Srdan
2
Abrar, Muhammad
1
Abuljadail, Mohammad
1
Akram, Muhammad Shakaib
1
Akturan, Ulun
1
Alden, Dana
1
Ar, Aybeniz Akdeniz
1
Asiati, Diah Isnaini
1
Aydinoğlu, Nilüfer Z.
1
Balabanis, George
1
Bartsch, Fabian
1
Baršytė, Justina
1
Batra, Rajeev
1
Bauer, Brittney C.
1
Bhattacharjee, Debashree Roy
1
Borges, Adilson
1
Bozbay, Zehra
1
Brecic, Ruzica
1
Brown, Brian P.
1
Butkovskaya, Galina V.
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1
Choo, Ho Jung
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Chumpitaz Caceres, Rubén
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Crespo, Cátia Fernandes
1
Dalmoro, Marlon
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Ding, Qing Shan
1
ELSamen, Amjad Abu
1
Ewing, Douglas
1
Feinberg, Fred M.
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International marketing review
8
Journal of international marketing
8
Journal of business research : JBR
6
Journal of global marketing
4
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Corporate reputation review
1
European research studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management : IJICBM
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer marketing
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
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Marketing i menedžment innovacij : m&mi
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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2
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
3
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
4
Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
Saved in:
5
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
8
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
9
Consumer differences in motivated consumer innovativeness and global identity
Tanrikulu, Ceyda
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 134-152
Persistent link: https://www.econbiz.de/10013168981
Saved in:
10
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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