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Chinese consumers' attitudes toward U.S.- and PRC-made clothing : from a cultural perspective
Shen, Dong; Lennon, Sharron; Dickson, Marsha A.; … - In: Family and consumer sciences research journal 31 (2002) 1, pp. 19-49
Persistent link: https://www.econbiz.de/10001743446
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Branded there, made here? : how country equity influences fashion product consumers in China
Shen, Dong; Liu, Feng; Richards, Joseph - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 291-308
Persistent link: https://www.econbiz.de/10012627129
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An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
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Consumer likelihood of purchasing organic cotton apparel : influence of attitudes and self-identity
Hustvedt, Gwendolyn; Dickson, Marsha A. - In: Journal of fashion marketing and management 13 (2009) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10003847764
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Ethnic identity, consumption of cultural apparel, and self-perceptions of ethnic consumers
Chattaraman, Veena; Lennon, Sharron J. - In: Journal of fashion marketing and management 12 (2008) 4, pp. 518-531
Persistent link: https://www.econbiz.de/10003781737
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Identity salience and shifts in product preferences of Hispanic consumers : cultural relevance of product attributes as a moderator
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 8, pp. 826-833
Persistent link: https://www.econbiz.de/10003861057
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What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
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Effects of web site atmospherics on consumer responses : music and product presentation
Kim, Jung-hwan; Kim, Minjeong; Lennon, Sharron J. - In: Direct marketing : an international journal 3 (2009) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10003936382
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Consumer response to online apparel stockouts
Kim, Minjeong; Lennon, Sharron J. - In: Psychology & marketing 28 (2011) 2, pp. 115-144
Persistent link: https://www.econbiz.de/10008858093
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Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena; Lennon, Sharron J.; Rudd, Nancy A. - In: Psychology & marketing 27 (2010) 3, pp. 263-284
Persistent link: https://www.econbiz.de/10003956559