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Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
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New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.; Kang, Jiyun - In: The journal of product & brand management 31 (2022) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
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The impact of social media marketing on purchase intention in a transition economy : the mediating role of brand awareness and brand engagement
Emini, Adelina; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 256-266
The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...
Persistent link: https://www.econbiz.de/10013170486