Narrow search
Showing 1 - 10 of 29
Cover Image
Regulation and consumer representation
Harker, Michael; Mathieu, Laurence; Waddams Price, … - In: International handbook on economic regulation, (pp. 209-231). 2006
Persistent link: https://www.econbiz.de/10003348363
Cover Image
Attitudinal, normative and demographic influences on female students' alcohol consumption
O'Hara, Rebecca; Harker, Debra; Raciti, Maria; Harker, … - In: Young consumers : insight and ideas for responsible … 9 (2008) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10003700753
Cover Image
The state of the art of advertising from the consumers' perspective : a generational approach
Cheung, Lily; Harker, Debra; Harker, Michael - In: The marketing review 8 (2008) 2, pp. 125-146
Persistent link: https://www.econbiz.de/10003720881
Cover Image
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen; Simkin, Lyndon - In: The marketing review 12 (2012) 4, pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
Cover Image
The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen; Simkin, Lyndon - In: The journal of consumer marketing 30 (2013) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
Cover Image
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen; Chang, Kirk; Simkin, Lyndon - In: Marketing intelligence & planning 32 (2014) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Cover Image
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Cover Image
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Cover Image
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen; Klaus, Philipp; Simkin, Lyndon - In: The journal of services marketing 28 (2014) 6, pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Cover Image
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Ekinci, Yuksel; Simkin, Lyndon; Melewar, T. C. - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 777-800
Persistent link: https://www.econbiz.de/10011494720