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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young; Park, Kyungae - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
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What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal; Norjaya Mohd. Yasin; Siti Aisyah Ya'kob - In: Journal of marketing for higher education 30 (2020) 2, pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
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Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
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Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo; Dávila-Aguirre, Mario … - In: Journal of international food & agribusiness marketing 33 (2021) 5, pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
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Constructing the customer journey map of competitive brands : a complex time-series analysis
Mizuno, Makoto; Aoyama, Hideaki; Fujiwara, Yoshi - 2020
Persistent link: https://www.econbiz.de/10014372852
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Consumers' luxury value perception in the Brazilian premium beer market
Thomé, Karim Marini; Pinho, Guilherme da Mata; … - In: International journal of wine business research : IJWBR 28 (2016) 4, pp. 369-386
Persistent link: https://www.econbiz.de/10011641665
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Craft beer : a systematic literature review and research agenda
Nave, Edgar; Duarte, Paulo; Rodrigues, Ricardo Gouveia; … - In: International journal of wine business research 34 (2022) 2, pp. 278-307
Persistent link: https://www.econbiz.de/10013361903
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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo; Lévy Mangin, Jean-Pierre; … - In: Journal of international food & agribusiness marketing … 25 (2013) 4, pp. 324-347
Persistent link: https://www.econbiz.de/10010221547