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~subject:"Kulturelle Identität"
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Kulturelle Identität
Ethnocentrism
148
Consumer behaviour
119
Konsumentenverhalten
96
ethnocentrism
64
Designation of origin
46
Herkunftsbezeichnung
46
National culture
41
Nationalkultur
41
Brand image
33
Markenimage
32
Country of origin
28
International marketing
23
Brand management
19
Markenführung
19
Internationales Marketing
17
China
16
Globalization
14
Rules of origin
14
Ursprungsregeln
14
Cosmopolitanism
13
Animosity
12
Brand
11
Globalisierung
11
Markenartikel
11
Culture
10
India
9
Product attribute
9
Cultural identity
8
Emerging markets
8
purchase intention
8
CETSCALE
7
Indien
7
Marketing
7
Multinationales Unternehmen
7
Personality psychology
7
Persönlichkeitspsychologie
7
Transnational corporation
7
Turkey
7
country of origin
7
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Undetermined
6
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Article
8
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Article in journal
8
Aufsatz in Zeitschrift
8
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English
8
Author
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Auruskeviciene, Vilte
1
Bizarrias, Flávio Santino
1
Conner, Suzanne L.
1
Cucato, Jussara da S. T.
1
Cui, Charles Chi
1
Deb, Madhurima
1
Durvasula, Srinivas
1
El Banna, Alia
1
Kurtulus, Sema
1
Liu, Guoli
1
Lysonski, Steven
1
Miller, Chip E.
1
Mueller, Rene Dentiste
1
Murphy, Steven A.
1
Ozkan, Feyza Nur
1
Papadopoulos, Nicolas G.
1
Reardon, James
1
Rocha, Thelma
1
Rod, Michel
1
Rojas-Méndez, José I.
1
Salciuviene, Laura
1
Silva, Dirceu da
1
Sinha, Gautam
1
Strehlau, Vivian I.
1
Valencia, Humberto
1
Vásquez Párraga, Arturo
1
Wang, George Xun
1
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Published in...
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Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
The International trade journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Nigeria in transition : acculturation to global consumer culture
Lysonski, Steven
;
Durvasula, Srinivas
- In:
The journal of consumer marketing
30
(
2013
)
6
,
pp. 493-508
Persistent link: https://www.econbiz.de/10010227347
Saved in:
2
Impact of culture on religiosity, cosmopolitanism and
ethnocentrism
Deb, Madhurima
;
Sinha, Gautam
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
Saved in:
3
Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste
;
Wang, George Xun
;
Liu, Guoli
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
Saved in:
4
Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior
Conner, Suzanne L.
;
Reardon, James
;
Miller, Chip E.
; …
- In:
Journal of business economics and management
18
(
2017
)
1
,
pp. 100-115
Persistent link: https://www.econbiz.de/10011721685
Saved in:
5
Ethnic identity, consumer
ethnocentrism
, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas G.
;
Murphy, Steven A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Saved in:
6
Five-stage acculturation process of Hispanic consumers : theory, method, and findings
Vásquez Párraga, Arturo
;
Valencia, Humberto
- In:
The International trade journal
31
(
2017
)
1/5
,
pp. 130-162
Persistent link: https://www.econbiz.de/10011976458
Saved in:
7
Xenocentrism,
ethnocentrism
, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
8
The role of consumer characteristics on cultural consumption tendency
Ozkan, Feyza Nur
;
Kurtulus, Sema
- In:
Asia-Pacific journal of business administration
16
(
2024
)
3
,
pp. 482-503
Persistent link: https://www.econbiz.de/10015072331
Saved in:
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