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Kundenbindung
Relationship marketing
1,130
Beziehungsmarketing
1,063
Customer loyalty
1,053
Customer satisfaction
967
Customer retention
930
Consumer behaviour
925
Konsumentenverhalten
824
Kundenzufriedenheit
741
Service quality
527
customer loyalty
500
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484
customer satisfaction
187
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114
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108
Confidence
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Customer Loyalty
106
Vertrauen
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97
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service quality
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84
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80
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80
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Rennhak, Carsten
12
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7
Daschmann, Gregor
7
Ozuem, Wilson
5
Confente, Ilenia
4
Kreutzer, Ralf T.
4
Körnert, Jan
4
Prentice, Catherine
4
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4
Wolf, Cornelia
4
Anaya-Sánchez, Rafael
3
Bakay, Zoltán
3
Chen, Shu-Ching
3
Gouthier, Matthias
3
Hastenteufel, Jessica
3
Heidemann, Julia
3
Heinrich, Bernd
3
Hennig-Thurau, Thorsten
3
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3
Hollebeek, Linda D.
3
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3
Langmann, Kristin
3
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3
Orth, Ulrich R.
3
Palmatier, Robert W.
3
Pepels, Werner
3
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3
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3
Ramaseshan, B.
3
Rogan, Michelle
3
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3
Seja, Christa
3
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3
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3
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3
Töpfer, Armin
3
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3
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3
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2
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2
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10
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Logos Verlag Berlin
3
W. Kohlhammer GmbH
3
epubli GmbH
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2
Edward Elgar Publishing
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Excellence-in-Service-Konferenz <5., 2015, Koblenz>
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2
Institut für Wirtschaftsinformatik <Siegen>
2
National Bureau of Economic Research
2
Springer Gabler <Firma>
2
Technische Universität Dresden
2
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
2
Autohaus Buch und Formular
1
BusinessVillage GmbH
1
Center for Service Excellence
1
Center for Urban & Real Estate Management <Zürich>
1
Christian-Albrechts-Universität zu Kiel
1
Dpunkt.Verlag <Heidelberg>
1
Duesseldorf University of Applied Sciences
1
Eberhard Karls Universität Tübingen
1
Ernst-Moritz-Arndt-Universität Greifswald
1
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1
Fakultät Wirtschaftswissenschaften, Technische Universität Bergakademie Freiberg
1
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1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
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1
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1
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1
International Association for the Study of Insurance Economics
1
Konferencja naukowa doktorantów ; IX (Szczecin) : 2013.05.11
1
Lehmanns Media GmbH
1
MITP Verlags-GmbH & Co. KG
1
Springer International Publishing
1
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1
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Journal of retailing and consumer services
21
SpringerLink / Bücher
20
Journal of business research : JBR
18
Research
12
Springer eBook Collection
11
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Munich Business School Working Paper
9
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Diskussionspapier
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
4
Journal of marketing analytics : JMA
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Nomos eLibrary / Wirtschaft
4
Services marketing quarterly
4
Universität Augsburg - Research Center Finance & Information Management - Publications
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Competence Site
3
Dissertation Series CentER
3
Handbook of research on retailer-consumer relationship development
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
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3
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ECONIS (ZBW)
902
USB Cologne (business full texts)
42
RePEc
2
USB Cologne (EcoSocSci)
2
EconStor
1
Other ZBW resources
1
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Is there a relation between religiosity and customer loyalty in the Chinese context?
Tang, Gui
;
Li, Dong
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 639-647
Persistent link: https://www.econbiz.de/10011418945
Saved in:
2
Model for measuring customer loyalty towards a service provider
Skačkauskienė, Ilona
;
Vilkaitė-Vaitonė, Neringa
; …
- In:
Journal of business economics and management
16
(
2015
)
6
,
pp. 1185-1200
Persistent link: https://www.econbiz.de/10011421758
Saved in:
3
Net promoter score : a conceptual analysis
Mandal, Pratap Chandra
- In:
International journal of management concepts and …
8
(
2014
)
4
,
pp. 209-219
Persistent link: https://www.econbiz.de/10011284557
Saved in:
4
The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad
;
Sadeghzadeh, Kousar
;
Zakeri, Abdolnaser
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
Saved in:
5
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
6
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
7
Linking service climate to customer loyalty
Wang, Mei-ling
- In:
The service industries journal
35
(
2015
)
7/8
,
pp. 403-414
Persistent link: https://www.econbiz.de/10011337128
Saved in:
8
Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia
;
Rodríguez del …
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
Saved in:
9
Customer experience in the omni-channel world and the challenges and opportunities this presents
Cook, Glenn
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 262-266
Persistent link: https://www.econbiz.de/10010385974
Saved in:
10
Customer loyalty development : the role of switching costs
Stan, Valentina
;
Caemmerer, Barbara
;
Cattan-Jallet, Roxane
- In:
The journal of applied business research
29
(
2013
)
5
,
pp. 1541-1554
Persistent link: https://www.econbiz.de/10010198085
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