//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Qual der Wahl : welche Methode...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenintegration
Social Web
33
Social web
33
Innovation
32
Innovation management
29
Innovationsmanagement
29
Consumer behaviour
21
Konsumentenverhalten
21
Crowdsourcing
19
Customer integration
19
Brand management
15
Markenführung
15
New product development
13
Produktentwicklung
13
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Creativity
9
Kreativität
9
Markenimage
9
Brand
7
Deutschland
6
Germany
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
Open Innovation
6
Open innovation
6
Viral marketing
6
Virales Marketing
6
crowdsourcing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Market research
4
Marktforschung
4
Personality psychology
4
Persönlichkeitspsychologie
4
USA
4
United States
4
Co-creation
3
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
17
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
4
Book section
4
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Working Paper
1
more ...
less ...
Language
All
English
15
German
4
Author
All
Füller, Johann
19
Matzler, Kurt
6
Hutter, Katja
4
Hautz, Julia
3
Bartl, Michael
2
Faullant, Rita
2
Hippel, Eric von
2
Jawecki, Gregor
2
Mühlbacher, Hans
2
Schroll, Roland
2
Belz, Frank
1
Bilgram, Volker
1
Erler, Hannes
1
Ernst, Holger
1
Gebauer, Johannes
1
Hück, Steffen
1
Kohler, Thomas
1
Leckenwalter, Richard
1
Mooradian, Todd A.
1
Pezzei, Roland
1
Pichler, Elisabeth A.
1
Probisch, Jasmin
1
Rieger, Markus
1
Silvertant, Sandra
1
Stieger, Daniel
1
Tekic, Anja
1
Thürridl, Carina
1
Willoughby, Kelvin W.
1
more ...
less ...
Institution
All
Technische Universität / Professur für Betriebswirtschaftslehre, Brau- und Lebensmittelindustrie
1
Published in...
All
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Creativity and innovation management
1
Der Markt : international journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Management decision : MD
1
Problems and perspectives in management : PPM ; international research journal
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
Sloan working papers
1
The journal of product & brand management
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
2
Fair play : perceived fairness in crowdsourcing competitions and the customer relationship-related consequences
Faullant, Rita
;
Füller, Johann
;
Hutter, Katja
- In:
Management decision : MD
55
(
2017
)
9
,
pp. 1924-1941
Persistent link: https://www.econbiz.de/10011779004
Saved in:
3
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
4
Ideenmanagement und Innovation mit Social Networks : die Swarowski i-flash Community
Erler, Hannes
;
Rieger, Markus
;
Füller, Johann
- In:
Kommunikation als Erfolgsfaktor im …
,
(pp. 391-401)
.
2009
Persistent link: https://www.econbiz.de/10003853674
Saved in:
5
Ideenwettbewerbe : Konsumenten involvieren, Ideen generieren, Lead-User identifizieren
Belz, Frank
;
Silvertant, Sandra
;
Füller, Johann
; …
-
2009
Persistent link: https://www.econbiz.de/10003898460
Saved in:
6
Innovation creation in online consumer groups
Jawecki, Gregor
;
Füller, Johann
;
Matzler, Kurt
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
Saved in:
7
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
8
Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt
;
Füller, Johann
;
Kohler, Thomas
; …
- In:
Problems and perspectives in management : PPM ; …
9
(
2011
)
2
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
Saved in:
9
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
10
The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes
;
Füller, Johann
;
Pezzei, Roland
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->