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~subject:"Kundenintegration"
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Kundenintegration
Forecasting model
104
Prognoseverfahren
104
Theory
73
Theorie
71
Relationship marketing
25
Beziehungsmarketing
21
Marketing
21
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21
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20
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20
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20
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19
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19
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17
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16
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14
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14
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English
14
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Brodie, Roderick J.
14
Hollebeek, Linda D.
5
Breidbach, Christoph F.
3
Conduit, Jodie
3
Bolton, Ruth N.
2
Fehrer, Julia
2
Ilić, Ana
2
Jurić, Biljana
2
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Black, Iain
1
Böhmann, Tilo
1
Calder, Bobby J.
1
Colurcio, Maria
1
Doorn, Jenny van
1
Edvardsson, Bo
1
Hollebeek, Linda
1
Jaakkola, Elina
1
Juric, Biljana
1
Kristensson, Per
1
Lervik-Olsen, Line
1
Libai, Barak
1
Löbler, Helge
1
Maglio, Paul P.
1
Malthouse, Edward C.
1
Nenonen, Suvi
1
Sebastiani, Roberta
1
Storbacka, Kaj
1
Veloutsou, Cleopatra
1
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Journal of service research : JSR
3
Journal of business research : JBR
2
Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
The journal of services marketing
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ECONIS (ZBW)
14
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1
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
2
Exploring dualities of service innovation : implications for service research
Witell, Lars
;
Anderson, Laurel
;
Brodie, Roderick J.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 436-441
Persistent link: https://www.econbiz.de/10011418320
Saved in:
3
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
4
Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.
;
Brodie, Roderick J.
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
6
,
pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
Saved in:
5
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
6
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
7
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
8
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.
;
Hollebeek, Linda D.
;
Jurić, Biljana
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
Saved in:
9
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
10
Actor engagement in networks : defining the conceptual domain
Brodie, Roderick J.
;
Fehrer, Julia
;
Jaakkola, Elina
; …
- In:
Journal of service research
22
(
2019
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10012007439
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