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~subject:"Kundenintegration"
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Kundenintegration
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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117
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837
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776
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32
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18
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3
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German
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Hollebeek, Linda D.
18
Kumar, V.
8
Rather, Raouf Ahmad
7
Harrigan, Paul
6
Hippel, Eric von
6
Islam, Jamid Ul
6
Malthouse, Edward C.
6
Schreier, Martin
6
Carlson, Jamie
5
Clark, Moira K.
5
Fuchs, Christoph
5
Füller, Johann
5
Gligor, David
5
Herstatt, Cornelius
5
Loureiro, Sandra Maria Correia
5
Rahman, Zillur
5
Roy, Sanjit
5
Behnam, Mohsen
4
Braun, Corina
4
Collinger, Tom
4
Conduit, Jodie
4
Cossío-Silva, Francisco-José
4
Cova, Bernard
4
Gupta, Ashish
4
Hajli, Nick
4
Han, Heesup
4
Johnson, Lester W.
4
Khan, Imran
4
Leckie, Civilai
4
Maslowska, Ewa
4
Prentice, Catherine
4
Rahman, Mohammad M.
4
Revilla Camacho, Maria Angeles
4
Shin, Hakseung
4
So, Kevin Kam Fung
4
Spann, Martin
4
Vega Vázquez, Manuela
4
Ahn, Jiseon
3
Alexander, Matthew
3
Anshu, Kumari
3
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Springer Fachmedien Wiesbaden
2
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
John Wiley and Sons <Hoboken, NJ>
1
Technische Universität Dresden
1
Technische Universität Ilmenau
1
Universität Duisburg-Essen
1
Verlag Dr. Kovač
1
Verlag Werner Hülsbusch
1
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Journal of business research : JBR
60
Journal of retailing and consumer services
55
International journal of hospitality management
17
The journal of product & brand management
16
The journal of services marketing
14
Journal of service management
13
Journal of strategic marketing
13
Journal of marketing management : MM
12
The service industries journal
12
Marketing intelligence & planning
11
The journal of brand management : an international journal
11
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Handbook of research on customer engagement
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
International journal of consumer studies
7
International journal of innovation management
7
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
Marketing theory
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
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ECONIS (ZBW)
945
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1
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
2
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
3
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
4
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
5
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
Customer co-producton from social factory to
brand
: learning from Italian
fashion
Arvidsson, Adam
;
Malossi, Giannino
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 212-233)
.
2011
Persistent link: https://www.econbiz.de/10008938705
Saved in:
7
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
8
Examining customer engagement and
brand
intimacy in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
9
Online shopping environments in
fashion
shopping : an S-O-R based review
Kawaf, Fatema
;
Tagg, Stephen
- In:
The marketing review
12
(
2012
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657292
Saved in:
10
A structured approach for customised production in SME collaborative networks
Fornasiero, Rosanna
;
Zangiacomi, Andrea
- In:
International journal of production research
51
(
2013
)
7
,
pp. 2110-2122
Persistent link: https://www.econbiz.de/10009731533
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