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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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Toward a theory of customer engagement marketing
Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
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Customer engagement marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011671138
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Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri; Kazanis, Cynthia; Jain, Ingita - In: Handbook of research on customer engagement, (pp. 271-290). 2019
Persistent link: https://www.econbiz.de/10013163389
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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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How does brand-related user-generated content differ across social media? : evidence reloaded
Roma, Paolo; Aloini, Davide - In: Journal of business research : JBR 96 (2019), pp. 322-339
Persistent link: https://www.econbiz.de/10011981056
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The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine; Han, Xiao Yun; Hua, Lian-Lian; Hu, Lin - In: Journal of retailing and consumer services 47 (2019), pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
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Understanding user-generated content and customer engagement on Facebook business pages
Yang, Mochen; Ren, Yuqing; Adomavicius, Gediminas - In: Information systems research : ISR 30 (2019) 3, pp. 839-855
Persistent link: https://www.econbiz.de/10012118893