Narrow search
Showing 1 - 10 of 149
Cover Image
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Cover Image
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Cover Image
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal; Burton, Jamie; Murphy, John A. - In: Journal of customer behaviour 7 (2008) 3, pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Cover Image
Implementing profitability through a customer lifetime value management framework
Kumar, V.; Venkatesan, Rajkumar; Beckmann, D. - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Cover Image
Commitment in Geschäftsbeziehungen : Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing
Saab, Samy - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003456543
Cover Image
Kundenbewertung im Industriegütermarketing
Helm, Sabrina - In: Innovationen für das Industriegütermarketing : …, (pp. 273-292). 2007
Persistent link: https://www.econbiz.de/10003435702
Cover Image
Optionen der B-to-B-Markenpositionierung : Generierung von Wert für den Kunden durch Marken
Mudambi, Susan M.; Chitturi, Pallavi - In: B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice, (pp. 181-198). 2010
Persistent link: https://www.econbiz.de/10003909914
Cover Image
Marketing metrics' usage : its predictors and implications for customer relationship management
Ling-yee, Li - In: Industrial marketing management : the international … 40 (2011) 1, pp. 139-148
Persistent link: https://www.econbiz.de/10008907881
Cover Image
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.; Grewal, Rajdeep; Bowman, Douglas; Ding, Min - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Cover Image
Managing customer share in key supplier relationships
Eggert, Andreas; Ulaga, Wolfgang - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1346-1355
Persistent link: https://www.econbiz.de/10008807117