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Six sigma marketing : from cutting costs to growing market share
Reidenbach, R. Eric - 2009
Persistent link: https://www.econbiz.de/10003805976
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Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM)
Bruhn, Manfred - 2007 - Orig.-Ausg., 3., überarb. Aufl.
Die Kundenorientierung nimmt als Ziel vieler Unternehmen einen dominanten Stellenwert ein. Dies verdeutlicht nicht … der Kundenorientierung. …
Persistent link: https://www.econbiz.de/10003414170
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Use of a value-balance model to guide employee behavior to meet customer needs : an exploratory application
Buss, Christian; Faerber, Andreas - In: Erfolgreiches Management, (pp. 11-37). 2010
Persistent link: https://www.econbiz.de/10008669591
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The relationships between CRM, RQ, and CLV based on different hotel preferences
Wu, Shwu-ing; Li, Pei-chi - In: International journal of hospitality management 30 (2011) 2, pp. 262-271
Persistent link: https://www.econbiz.de/10008907651
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Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM)
Bruhn, Manfred - 2012 - Orig.-Ausg., 4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10009501923
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An integrated model of value creation based on the refined Kano's model and the blue ocean strategy
Yang, Ching-chow; Yang, King Jang - In: Total quality management & business excellence : an … 22 (2011) 9, pp. 925-940
Persistent link: https://www.econbiz.de/10009504083
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Do task- and relation-oriented customers co-create a better quality of service? : an empirical study of customer-dominant logic
Cheung, Fung Yi Millissa; To, Wai Ming - In: Management decision : MD 53 (2015) 1, pp. 179-197
Persistent link: https://www.econbiz.de/10010520362
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Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.; Dixit, Ashutosh - In: The journal of business & industrial marketing 28 (2013) 6, pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
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An examination of the online service-profit chain
Bressolles, Grégory; Durrieu, Francois; Deans, Kenneth R. - In: International journal of retail & distribution management 43 (2015) 8, pp. 727-751
Persistent link: https://www.econbiz.de/10011443498
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Designing for the satisfaction of high-level needs : introducing the ideation need mapping (INM)
Stenmark, Petter; Lilja, Johan - In: The TQM journal : the international review of … 26 (2014) 6, pp. 639-649
Persistent link: https://www.econbiz.de/10010426580