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Berger, Sven C.; Gensler, Sonja; Skiera, Bernd; Wiesel, … - In: Strukturwandel der Wertschöpfung im Bankgeschäft, (pp. 65-86). 2009

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Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59

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Schmitt, Philipp; Skiera, Bernd; Van Den Bulte, Christophe - In: Journal of marketing 75 (2011) 1, pp. 46-59

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Wiesel, Thorsten; Skiera, Bernd; Villanueva, Julián - In: Journal of marketing 72 (2008) 2, pp. 1-14

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Wiesel, Thorsten; Skiera, Bernd; Villanueva, Julian - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 42-53

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Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 192-201

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Skiera, Bernd; Bermes, Manuel; Horn, Lutz - In: Journal of marketing 75 (2011) 3, pp. 118-131

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Schmitt, Philipp; Skiera, Bernd; Van Den Bulte, Christophe - In: Wert- und dialogorientiertes Kundenmanagement, (pp. 77-113). 2011

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Skiera, Bernd; Bermes, Manuel; Horn, Lutz - In: Value creation and economic sustainability in banking, (pp. 25-66). 2012

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Wiesel, Thorsten; Skiera, Bernd - In: Handbook of research on customer equity in marketing, (pp. 466-482). 2015

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