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Kundenwert
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53
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51
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40
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Skiera, Bernd
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Journal of marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Die Optimierung der Performance im Credit Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on customer equity in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Strukturwandel der Wertschöpfung im Bankgeschäft
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Value creation and economic sustainability in banking
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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Wert- und dialogorientiertes Kundenmanagement
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ECONIS (ZBW)
18
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1
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
2
Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp
;
Meyer, Steffen
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
1
,
pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
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3
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
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4
Customer equity : an integral part of financial reporting
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julián
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003684070
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5
My customers are better than yours! : on reporting customer equity
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10003982244
Saved in:
6
Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Gensler, Sonja
;
Leeflang, Peter
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 192-201
Persistent link: https://www.econbiz.de/10009569975
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7
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 118-131
Persistent link: https://www.econbiz.de/10009161334
Saved in:
8
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 77-113)
.
2011
Persistent link: https://www.econbiz.de/10009239977
Saved in:
9
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Value creation and economic sustainability in banking
,
(pp. 25-66)
.
2012
Persistent link: https://www.econbiz.de/10009428102
Saved in:
10
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
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