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An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Maubisson, Laurent; Mencarelli, Rémi; Rivière, Arnaud - In: International journal of market research 66 (2024) 2/3, pp. 321-344
Persistent link: https://www.econbiz.de/10014584486
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The effect of a partnership franchising model on consumer satisfaction for a large German cooperative retail chain before and during the COVID-19 pandemic
Bachmann, Severin; Reichel, Richard; Wrede, Matthias - In: Zeitschrift für das gesamte Genossenschaftswesen : ZfgG 73 (2023) 2, pp. 105-130
Persistent link: https://www.econbiz.de/10014371781
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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The influence of brand experiences onbrand loyalty : a studyon Air Serbia
Mandarića, Marija; Sekulića, Dejan; Lazović, Suzana - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10014634573
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Customer and brand loyalty research : two separate fields?
Krause, Jens; Zütphen, Tim - In: From customer retention to a holistic stakeholder …, (pp. 147-161). 2008
Persistent link: https://www.econbiz.de/10003641836
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Managing channel quality : the consequential impacts of the grey market
Huang, Jen-hung; Lee, Bruce C. Y.; Hsiao, Chih-tung - In: Total quality management & business excellence : an … 19 (2008) 11/12, pp. 1235-1247
Persistent link: https://www.econbiz.de/10003807727
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The safety of objects: materialism, existential insecurity, and brand connection
Rindfleisch, Aric; Burroughs, James E.; Wong, Nancy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003860903
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Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction
Wegener, Duane T.; Sawicki, Vanessa; Petty, Richard E. - In: Handbook of brand relationships, (pp. 283-304). 2009
Persistent link: https://www.econbiz.de/10003915624