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~subject:"Kundenzufriedenheit"
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The effect of brand extensions...
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Kundenzufriedenheit
Türkei
20,858
Brand management
17,644
Markenführung
17,230
Turkey
16,430
Brand image
11,162
Markenimage
11,047
Consumer behaviour
9,772
Konsumentenverhalten
9,648
Markenartikel
5,667
Brand
5,660
Relationship marketing
2,992
Beziehungsmarketing
2,985
Markenpolitik
2,210
Social Web
2,051
Social web
2,048
Deutschland
1,895
Online-Marketing
1,829
Internet marketing
1,804
Germany
1,691
Marketingmanagement
1,609
Marketing management
1,603
Werbewirkung
1,500
Advertising effects
1,486
Schätzung
1,308
Estimation
1,271
Theorie
1,189
Theory
1,182
Luxury goods
1,063
Luxusgüter
1,061
USA
1,059
Marketing
1,056
EU-Staaten
1,053
EU countries
1,025
United States
1,015
Customer satisfaction
998
Herkunftsbezeichnung
992
Designation of origin
991
Corporate reputation
988
Firmenimage
986
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Undetermined
520
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155
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Article
884
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90
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847
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847
Aufsatz im Buch
38
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38
Hochschulschrift
10
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English
954
German
20
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Han, Heesup
12
Khan, Imran
7
Loureiro, Sandra Maria Correia
7
Rather, Raouf Ahmad
7
Gil Saura, Irene
6
Usman, Osly
6
Wong, IpKin Anthony
6
Ahn, Jiseon
5
Chahal, Hardeep
5
Fatma, Mobin
5
Huber, Frank
5
Hyun, Sunghyup Sean
5
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
5
Anisimova, Tatiana
4
Casidy, Riza
4
Chua, Bee-Lia
4
Civelek, Mustafa Emre
4
Dwivedi, Abhishek
4
Haverila, Kai
4
Hwang, Jinsoo
4
Japutra, Arnold
4
Johnson, Lester W.
4
Leckie, Civilai
4
McLaughlin, Caitlin
4
Melewar, T. C.
4
Park, Jungkun
4
Rahman, Zillur
4
Shamim, Amjad
4
Susanti, Vonny
4
Vollhardt, Kai
4
Yu, Jongsik
4
Assaker, Guy
3
Back, Ki-Joon
3
Balaji, M. S.
3
Bang, Nguyen
3
Bilgihan, Anil
3
Büttner, Miriam
3
Ekinci, Yuksel
3
Enkawa, Takao
3
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Ernst-Moritz-Arndt-Universität Greifswald
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
Springer Fachmedien Wiesbaden
1
U. S. Department of Agriculture
1
U. S. Department of Agriculture, Foreign Agricultural Service
1
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Journal of retailing and consumer services
42
Journal of business research : JBR
36
International journal of hospitality management
29
The journal of brand management : an international journal
25
Journal of travel and tourism marketing
21
Journal of hospitality marketing & management
18
The journal of product & brand management
16
Asia Pacific journal of marketing and logistics
15
International journal of contemporary hospitality management
14
Cogent business & management
11
Journal of strategic marketing
11
Journal of vacation marketing
11
Journal of Islamic marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Services marketing quarterly
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management : research, policies, practice
9
Psychology & marketing
8
The journal of services marketing
8
International journal of internet marketing and advertising : IJIMA
7
Journal of destination marketing & management
7
The service industries journal
7
European journal of marketing : EJM
6
Global business review
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Nepalese journal of economics : a publication of Uniglobe College
6
Pakistan journal of commerce and social sciences
6
Tourism analysis : an interdisciplinary tourism & hospitality journal
6
Inventi impact: retailing & consumer services
5
Journal of air transport management
5
Journal of hospitality and tourism insights
5
Journal of marketing analytics : JMA
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Tourism and hospitality research : the surrey quarterly review
5
International journal of event and festival management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business ethics : JOBE
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
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Source
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ECONIS (ZBW)
974
Showing
1
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10
of
974
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date (oldest first)
1
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
2
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
3
Retail store branding in
Turkey
: its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen
- In:
EuroMed journal of business
3
(
2008
)
3
,
pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
Saved in:
4
The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation : the moderating role of regulatory focus
Chatterjee, Subimal
;
Malshe, Ashwin Vinod
;
Heath, Timothy B.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1290-1294
Persistent link: https://www.econbiz.de/10008747496
Saved in:
5
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
7
Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar
;
Swain, Swapnarag
;
Ahmad, Anees
; …
- In:
International journal of business innovation and …
26
(
2021
)
4
,
pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
Saved in:
8
Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality
Chan, Sow Hup
;
Wan, Yim King Penny
;
Jeong, Miyoung
- In:
The journal of gambling business and economics
13
(
2020
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10012654059
Saved in:
9
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
10
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
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1
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