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Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
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Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.; Shah, Denish - 2009
Persistent link: https://www.econbiz.de/10003836466
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Enhancing financial performance : the power of customer metrics
Kumar, V.; Umashankar, Nita - In: Handbook of marketing and finance, (pp. 9-42). 2012
Persistent link: https://www.econbiz.de/10009552536
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Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.; Bhagwat, Yashoda; Zhang, Xi Alan - In: Journal of marketing 79 (2015) 4, pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
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Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.; Umashankar, Nita; Kim, Kihyun Hannah; … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
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Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.; Pozza, Ilaria Dalla; Ganesh, Jaishankar - In: Journal of retailing 89 (2013) 3, pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
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Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang; Kumar, V.; Goreczny, Ashley; Maurer, Todd - In: Journal of marketing research : JMR 54 (2017) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
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Customer engagement : the construct, antecedents, and consequences
Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
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Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.; Kumar, V.; Anand, Ankit - In: Journal of marketing 81 (2017) 6, pp. 42-61
Persistent link: https://www.econbiz.de/10011776890