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~subject:"Kundenzufriedenheit"
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Markenpolitik : Markenwirkunge...
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Kundenzufriedenheit
Markenführung
17,263
Brand management
17,259
Konsumentenverhalten
7,540
Consumer behaviour
7,538
Markenimage
7,227
Brand image
7,083
Lehrbuch
5,991
Markenartikel
5,380
Brand
5,331
Relationship marketing
2,598
Beziehungsmarketing
2,597
Markenpolitik
2,474
Social Web
1,813
Social web
1,813
Online-Marketing
1,632
Internet marketing
1,609
Deutschland
1,562
Marketingmanagement
1,467
Marketing management
1,422
Germany
1,223
Marketing
1,216
Werbewirkung
1,163
Advertising effects
1,152
Luxury goods
881
Luxusgüter
881
Theorie
880
Theory
864
Werbung
789
Advertising
737
USA
719
Einzelhandel
703
Corporate reputation
685
Firmenimage
685
Retail trade
685
Brand loyalty
670
Internationales Marketing
668
United States
657
Customer satisfaction
647
International marketing
616
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Online availability
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Undetermined
377
Free
102
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Article
585
Book / Working Paper
62
Type of publication (narrower categories)
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Article in journal
566
Aufsatz in Zeitschrift
566
Aufsatz im Buch
19
Book section
19
Hochschulschrift
7
Thesis
4
Conference paper
3
Konferenzbeitrag
3
Ratgeber
2
Arbeitspapier
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
1
Guidebook
1
Konferenzschrift
1
Non-commercial literature
1
Reprint
1
Sammelwerk
1
Working Paper
1
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Language
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English
631
German
16
Author
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Han, Heesup
8
Khan, Imran
7
Loureiro, Sandra Maria Correia
6
Rather, Raouf Ahmad
6
Fatma, Mobin
5
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
5
Anisimova, Tatiana
4
Casidy, Riza
4
Chua, Bee-Lia
4
Dwivedi, Abhishek
4
Haverila, Kai
4
Hwang, Jinsoo
4
Japutra, Arnold
4
Johnson, Lester W.
4
Leckie, Civilai
4
McLaughlin, Caitlin
4
Rahman, Zillur
4
Shamim, Amjad
4
Susanti, Vonny
4
Wong, IpKin Anthony
4
Ahn, Jiseon
3
Bang, Nguyen
3
Büttner, Miriam
3
Chahal, Hardeep
3
Fazal-e-Hasan, Syed
3
Gil Saura, Irene
3
Huber, Frank
3
Hyun, Sunghyup Sean
3
Kim, Heather Markham
3
King, Ceridwyn
3
Ko, Eunju
3
Lee, Seonjeong
3
Melewar, T. C.
3
Molinillo, Sebastian
3
Ngo, Liem Viet
3
Park, Jungkun
3
Prentice, Catherine
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
Springer Fachmedien Wiesbaden
1
Published in...
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Journal of retailing and consumer services
35
Journal of business research : JBR
26
International journal of hospitality management
23
The journal of brand management : an international journal
22
The journal of product & brand management
15
Journal of hospitality marketing & management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel and tourism marketing
9
Services marketing quarterly
9
Asia Pacific journal of marketing and logistics
8
International journal of contemporary hospitality management
8
Psychology & marketing
8
Journal of Islamic marketing
7
Journal of strategic marketing
7
Cogent business & management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Pakistan journal of commerce and social sciences
6
The journal of services marketing
6
European journal of marketing : EJM
5
Global business review
5
Inventi impact: retailing & consumer services
5
Journal of marketing analytics : JMA
5
Journal of vacation marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Journal of hospitality and tourism insights
4
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The international journal of bank marketing : IJBM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Corporate reputation review
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
647
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1
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647
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date (oldest first)
1
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
2
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
3
Research on evaluation of enterprise's brand competitiveness based on improved grey relational analysis
Yang, Limao
;
Tian, Ding
;
Tang, Xuan
- In:
International journal of electronic customer …
2
(
2008
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10003772115
Saved in:
4
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
Saved in:
5
Brand loyalty in the UK sportswear market
Dawes, John
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
Saved in:
6
The interaction of ownership structure and customer satisfaction as determinants of brand equity
Torres, Anna
(
contributor
);
Tribó, Josep A.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003428051
Saved in:
7
Managing customer loyalty in liberalized residential energy markets: the impact of energy branding
Hartmann, Patrick
;
Apaolaza Ibáñez, Vanessa
- In:
Energy policy
35
(
2007
)
4
,
pp. 2661-2672
Persistent link: https://www.econbiz.de/10003472254
Saved in:
8
Antecedents of brand loyalty : an empirical study in mobile telecom sector
Kapil, Kanwal
;
Kapil, Sheeba
- In:
International journal of Indian culture and business …
3
(
2010
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003910757
Saved in:
9
iBrands: the new face of the consumer
McCathren, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 177-189)
.
2010
Persistent link: https://www.econbiz.de/10003914075
Saved in:
10
Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen
- In:
EuroMed journal of business
3
(
2008
)
3
,
pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
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