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Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
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Kundenzufriedenheit und Kundenloyalität in Multikanalsystemen des Einzelhandels : Eine kaufprozessphasenübergreifende Untersuchung
Fleer, Jessica - 2016
Charakterisierung von Multikanalsystemen im Einzelhandel -- Stand der Forschung zum Käuferverhalten in … Einzelhandel Stand der Forschung zum Käuferverhalten in Multikanalsystemen Konzeptualisierung der Kundenzufriedenheit und … Einzelhandel Die Autorin Dr. Jessica Fleer promovierte bei Prof. Dr. Wolfgang Fritz am Institut für Marketing an der Technischen …
Persistent link: https://www.econbiz.de/10014020728
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Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
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The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA
Prassida, Grandys Frieska; Hsu, Ping-Yu - In: Journal of retailing and consumer services 68 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013366370
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Antecedents and outcomes of omnichannel retail customer experience
Nguyen Hai Ninh; Tran Manh Dung - In: International journal of electronic marketing and … 14 (2023) 2, pp. 171-189
Persistent link: https://www.econbiz.de/10014310008
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Cross-channel integration and customer experience in omnichannel retail services
Chung, Kyunghwa; Oh, Kyung Wha; Kim, Minjeong - In: Service science 14 (2022) 4, pp. 307-317
Persistent link: https://www.econbiz.de/10014293775
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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Journal of business research : JBR 156 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10013534155