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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
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Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush; Rousta, Alireza - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
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Consumer-brand relationships in sports products and repurchase intention : an application of the investment model
Chiu, Weisheng; Won, Doyeon - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 243-256
Persistent link: https://www.econbiz.de/10011607882
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What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.; Naser Valaei - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
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How brand experience, satisfaction, trust, and commitment affect loyalty : a reexamination and reconciliation
Liang, Beichen - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 203-231
Persistent link: https://www.econbiz.de/10013277056
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Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran; Hameed, Irfan; Hussainy, Syed Karamatullah - In: Journal of marketing for higher education 33 (2023) 2, pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
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The influence of brand experience on brand satisfaction, trust and attachment in South Africa
Chinomona, Richard - In: International business and economics research journal 12 (2013) 10, pp. 1303-1315
Persistent link: https://www.econbiz.de/10010200661
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Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin; Staton, Mark; Rotman, Jeff D. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 661-674
Persistent link: https://www.econbiz.de/10011614281