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Kundenzufriedenheit
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Relationship marketing
25,947
Beziehungsmarketing
25,272
Social Web
20,295
Social web
20,264
Online-Marketing
12,939
Internet marketing
12,829
Theorie
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Theory
11,515
Brand management
8,934
Markenführung
8,885
Customer satisfaction
8,172
Brand image
7,270
Markenimage
7,228
Deutschland
7,009
Online-Handel
6,778
Online retailing
6,761
Germany
6,657
USA
6,507
Electronic Commerce
6,487
Service quality
6,333
Dienstleistungsqualität
6,271
United States
6,239
E-commerce
6,178
Marketingmanagement
4,866
Marketing management
4,835
Viral marketing
4,806
Virales Marketing
4,786
Werbewirkung
4,730
Advertising effects
4,683
Einzelhandel
4,662
Retail trade
4,616
Brand
4,551
Markenartikel
4,535
Advertising
4,114
Werbung
4,019
Internet
3,790
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3,690
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1,350
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Sammelwerk
35
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33
Fallstudie
33
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31
Ratgeber
19
Guidebook
17
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11
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6
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7,557
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408
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Han, Heesup
64
Mattila, Anna S.
31
Homburg, Christian
24
Prentice, Catherine
23
Usman, Osly
22
Svensson, Göran
21
Hyun, Sunghyup Sean
20
Wong, IpKin Anthony
20
Bilgihan, Anil
19
Prayag, Girish
19
Jang, Soocheong
18
Aksoy, Lerzan
17
Gil Saura, Irene
17
Mittal, Vikas
16
Roschk, Holger
16
Gustafsson, Anders
15
Loureiro, Sandra Maria Correia
15
Prybutok, Victor R.
15
Ryu, Kisang
14
Balaji, M. S.
13
Barnes, Donald C.
13
Kim, Wansoo
13
Klaus, Philipp
13
Söderlund, Magnus
13
Verhoef, Peter C.
13
Bruhn, Manfred
12
Hsu, Maxwell K.
12
Keiningham, Timothy
12
Lee, Choong-Ki
12
McColl-Kennedy, Janet R.
12
Quach, Sara
12
Rather, Raouf Ahmad
12
Stock-Homburg, Ruth
12
Wu, Luorong
12
Amin, Muslim
11
Bang, Nguyen
11
Chua, Bee-Lia
11
Evanschitzky, Heiner
11
Huber, Frank
11
Kim, Woo Gon
11
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Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
3
Erasmus Research Institute of Management
2
Harvard Graduate School of Business Administration
2
IGI Global
2
Information Resources Management Association
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
Technische Universität Dresden
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Conference Board
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dpunkt.Verlag <Heidelberg>
1
Eric Cuvillier <Firma>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Freie Universität Berlin
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Institute of Leadership and Management <London>
1
International Conference on Services Management <North Cyprus)>
1
Ludwig-Maximilians-Universität München
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Tartu Ülikool
1
Technische Universität Braunschweig
1
United States / Dept. of Agriculture / Economic Research Service
1
Universität Rostock / Ostseeinstitut für Marketing, Verkehr und Tourismus
1
Verlag Dr. Kovač
1
Walter de Gruyter GmbH & Co. KG
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of retailing and consumer services
366
International journal of hospitality management
242
Journal of business research : JBR
201
The journal of services marketing
149
Journal of hospitality marketing & management
117
Journal of travel and tourism marketing
112
International journal of contemporary hospitality management
102
The service industries journal
86
Tourism management : research, policies, practice
86
Cogent business & management
82
Services marketing quarterly
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
66
Service business
64
Asia Pacific journal of marketing and logistics
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of service research : JSR
57
Psychology & marketing
57
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
Journal of strategic marketing
53
Journal of service management
52
Tourism management perspectives : TMP
46
European journal of marketing : EJM
44
The international journal of bank marketing : IJBM
44
The TQM journal : the international review of organizational improvement
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of the Academy of Marketing Science
40
International journal of electronic marketing and retailing : IJEMR
38
The international review of retail, distribution and consumer research
37
International journal of electronic customer relationship management : IJECRM
35
Journal of Asian finance, economics and business : JAFEB
35
Journal of air transport management
35
Tourism analysis : an interdisciplinary tourism & hospitality journal
35
The journal of business & industrial marketing
34
Total quality management & business excellence
34
International journal of quality and service sciences
32
Managing service quality : MSQ ; an international journal
32
International journal of services, economics and management
31
Journal of retailing
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of retail & distribution management
30
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ECONIS (ZBW)
7,949
EconStor
11
OLC EcoSci
5
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1
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1
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
2
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
3
Negative
eWOM
and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
4
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
5
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
6
Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens
;
Weitzl, Wolfgang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
Saved in:
7
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Saved in:
8
Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Das, Payel
;
Mandal, Santanu
- In:
South Asian journal of global business research : …
5
(
2016
)
3
,
pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
Saved in:
9
Customer engagement and online reviews
Thakur, Rakhi
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
Saved in:
10
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and
E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
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