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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
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Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet; Northey, Gavin; Duffy, Sarah; Hoang Thi … - In: Journal of retailing and consumer services 33 (2016), pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
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The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-Yih; Anridho, Nadia - In: International journal of services and standards 11 (2016) 3, pp. 242-260
Persistent link: https://www.econbiz.de/10011641312
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar; Swain, Swapnarag; Ahmad, Anees; … - In: International journal of business innovation and … 26 (2021) 4, pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005159