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Does "true" personal or service loyalty last? : a longitudinal study

Bove, Liliana L.; Johnson, Lester W. - In: The journal of services marketing 23 (2009) 3, pp. 187-194

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Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks

D'Alessandro, Steven; Johnson, Lester W.; Gray, David; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 489-500

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Antecedents of consumer brand engagement and brand loyalty

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578

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Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

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The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

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The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger

Carter, Leanne; Gray, David; D'Alessandro, Steven; … - In: Services marketing quarterly 37 (2016) 4, pp. 225-240

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How does quality of mobile food delivery services influence customer loyalty? : Gronroos’s service quality perspective

Diep Ngoc Su; Duy Quy Nguyen-Phuoc; Tien Hanh Duong; My … - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4178-4205

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Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy

Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621

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