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Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi; Le, Angelina Nhat Hanh - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
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Redefining luxury service with technology implementation : the impact of technology on guest satisfaction and loyalty in a luxury hotel
Shin, Hyejo Hailey; Jeong, Miyoung - In: International journal of contemporary hospitality management 34 (2022) 4, pp. 1491-1514
Persistent link: https://www.econbiz.de/10013164618
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Invisible and intangible, but undeniable : role of ambient conditions in building hotel guests' loyalty
Suh, Myoungsun; Moon, Hyoungeun; Han, Heesup; Ham, Sunny - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 727-753
Persistent link: https://www.econbiz.de/10011433684
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The role of private label brands in enhancing service satisfaction in the hotel industry : comparing luxury and boutique hotels
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal; Bergera, Ron - In: Services marketing quarterly 39 (2018) 2, pp. 140-155
Persistent link: https://www.econbiz.de/10011859506
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam (contributor) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
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Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8
Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence...
Persistent link: https://www.econbiz.de/10014536023
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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2008 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
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Effect of social media marketing of luxury brands on brand equity, customer equity and customer purchase intention
Ahmed, Rizwan Raheem; Zaidi, Erum Zahoor; Kazmi, Syed … - In: Amfiteatru economic : an economic and business research … 25 (2023) 62, pp. 265-282
The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...
Persistent link: https://www.econbiz.de/10014464214