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Applying flow theory to booking experiences : an integrated model in an online service context

Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678

Persistent link: https://www.econbiz.de/10011376411

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach

Ray, Arghya; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 128 (2021), pp. 391-404

Persistent link: https://www.econbiz.de/10012494465

Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia

Mursid, Ali; Wu, Cedric Hsi-Jui - In: Journal of Islamic marketing 13 (2022) 3, pp. 628-648

Persistent link: https://www.econbiz.de/10012880208

Online consumer behaviour and its relationship to website atmospheric induced flow : insights into online travel agencies in China

Gao, Lingling; Bai, Xuesong - In: Journal of retailing and consumer services 21 (2014) 4, pp. 653-665

Persistent link: https://www.econbiz.de/10010388513

An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction

Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348

Persistent link: https://www.econbiz.de/10012695107

Impact of online flow on brand experience and loyalty

Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71

Persistent link: https://www.econbiz.de/10010526393

Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

Persistent link: https://www.econbiz.de/10013163333

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