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Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran; Hameed, Irfan; Hussainy, Syed Karamatullah - In: Journal of marketing for higher education 33 (2023) 2, pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
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The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
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Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8
Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to … fashion brands. Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey …, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital …
Persistent link: https://www.econbiz.de/10014536023
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The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 458-473
Persistent link: https://www.econbiz.de/10013369184
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066