Platform economy breaks into the legal profession by pooling lawyers with different specializations into a simple user-friendly platform, consolidating the lower-tier supply side of the legal market and generating economy of scale. This paper is the very first empirical piece looking into...

In the last two to three decades, there has been a great deal of scholarly and media attention placed on lawyer dissatisfaction, generating a certain “conventional wisdom” about the endemic dissatisfaction of lawyers. During this period, however, the empirical literature has fairly...

Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis. Interaction with customers must be conducted, because customer involvement can increase...