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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162

Persistent link: https://www.econbiz.de/10011980821

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Persistent link: https://www.econbiz.de/10014534670

Predicting customer engagement behaviour : the mediating role of hotel functional quality in the Vietnamese hotel industry

Khalifa, Gamal S. A.; Nguyen Vu Hieu Trung; Md Sazzad … - In: International journal of services and operations … 43 (2022) 3, pp. 312-337

Persistent link: https://www.econbiz.de/10013553294

Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?

Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883

Persistent link: https://www.econbiz.de/10012203378

Innovate by anticipating customer needs

Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008

Persistent link: https://www.econbiz.de/10003758896

Understanding customer needs

Griffin, Abbie - In: Encyclopedia of technology and innovation management, (pp. 231-232). 2010

Persistent link: https://www.econbiz.de/10003945792

Guest editorial: The engagement of customers beyond their expected roles

Pervan, Simon J.; Bove, Liliana L. - In: Journal of strategic marketing 19 (2011) 7, pp. 551-554

Persistent link: https://www.econbiz.de/10009533080

How a customer participates matters : "I am producing" versus "I am designing"

Dong, Beibei - In: The journal of services marketing 29 (2015) 6/7, pp. 498-510

Persistent link: https://www.econbiz.de/10011418354

The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011427743

Role of service characteristics in determining the degree of customer involvement : a typology

Chakraborty, Subhajit; Kaynak, Hale - In: International journal of services and standards 9 (2014) 1, pp. 3-18

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