Dash, Manoj Kumar; Sahu, Manash Kumar; Bhattacharyya, Jishnu - 2023
Introduction -- Customer Centricity -- Organized Retailing -- Tool 1: Structural Equation Modelling (SEM) -- Customer …This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the … organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies …