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The relationship between brand experience, brand personality and customer loyalty

Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10011971363

A study of customer perception of youth towards branded fashion apparels in Chennai City

Kavitha, M.; Subramanian, S. - In: Economics & finance notes 12 (2023) 2, pp. 171-177

Persistent link: https://www.econbiz.de/10014442742

Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality

Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32

purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …

Persistent link: https://www.econbiz.de/10014429178

Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships

Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421

Persistent link: https://www.econbiz.de/10011485778

Customer engagement with tourism brands : scale development and validation

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329

Persistent link: https://www.econbiz.de/10010398802

Social media and value creation : the role of interaction satisfaction and interaction immersion

Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 121-133

Persistent link: https://www.econbiz.de/10011616016

Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson

Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106

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A cross validation of consumer-based brand equity models : driving customer equity in retail brands

Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747

Persistent link: https://www.econbiz.de/10011515251

Effects of brand experience on brand loyalty in fashion retail business

Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88

Persistent link: https://www.econbiz.de/10011647750

Conceptualization and assessment of E-service quality for luxury brands

Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470

Persistent link: https://www.econbiz.de/10012208579

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