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The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson; Engilbertsson, Halldor; Foxall, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 173-184). 2013
Persistent link: https://www.econbiz.de/10009740373
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Die Zukunft der Supermärkte
Klimon, Barbara; Posch, Anita - 2009
Persistent link: https://www.econbiz.de/10003835612
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Long term effects of price promotions : modelling dynamic price campaign elasticity and recording the empirical data obtained
Olbrich, Rainer; Battenfeld, Dirk; Grünblatt, Martin - In: Yearbook of marketing and consumer research 4 (2006), pp. 30-49
Persistent link: https://www.econbiz.de/10003404837
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The GS1 databar and its future application : results from a Delphi study
Kotzab, Herbert W.; Teller, Christoph; Girz, Heidrun R. - In: European retail research 23 (2009) 2, pp. 77-88
Persistent link: https://www.econbiz.de/10003938259
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Optimizing on-shelf availability for customer service and profit
Trautrims, Alexander; Grant, David B.; Fernie, John; … - In: Journal of business logistics : JBL 30 (2009) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10003950143
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Videobeobachtung im stationären Einzelhandel : eine empirische Anaylse zum Kundenverhalten am Point of Purchase
Zimmermann, Gregor - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003709814
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In-store logistics : an analysis of on-shelf availability and stockout responses for three product groups
McKinnon, Alan C.; Mendes, D.; Nababteh, M. - In: International journal of logistics : research and … 10 (2007) 3, pp. 251-268
Persistent link: https://www.econbiz.de/10003534442
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Supermarkets as libraries of postmodern mythology
Kniazeva, Maria; Belk, Russell W. - In: Journal of business research : JBR 63 (2010) 7, pp. 748-753
Persistent link: https://www.econbiz.de/10003984875
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The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29
Persistent link: https://www.econbiz.de/10003875396