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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Beziehungsmarketing
47
Relationship marketing
47
Deutschland
36
Theorie
35
Theory
34
Germany
32
Direktmarketing
20
Consumer behaviour
18
Konsumentenverhalten
17
Prinzipal-Agent-Theorie
17
Direct marketing
16
Handelsvertretung
15
Agency theory
14
Marketing management
14
Marketingmanagement
14
Schätzung
13
Trade intermediation
12
Transaktionskosten
12
Außendienst
11
Estimation
11
Market research
11
Marktforschung
11
Verkaufspersonal
10
Vertrieb
10
Welt
10
World
10
Aufsatzsammlung
9
Kundenwert
9
Marketing
9
Supplier relationship management
9
Transaction costs
9
Vertriebsweg
9
B-to-B-Marketing
8
Business-to-business marketing
8
Customer value
8
Distribution channel
8
Einzelhandel
8
Globalisierung
8
Kundenbindungsprogramm
8
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English
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German
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Krafft, Manfred
7
Götz, Oliver
2
Fischer, Marc
1
Hake, Sandra
1
Kern, Manuel
1
Kramer, Victoria
1
Krieger, Katrin
1
Lennartz, Eric M.
1
Peters, Kay
1
Reinartz, Werner J.
1
Schmäh, Marco
1
Sesé, F. Javier
1
Storbacka, Kaj
1
Tecklenburg, Tim
1
Tillmanns, Sebastian
1
Viswanathan, Vijay
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
9
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1
Ein empirischer Vergleich von Kundenbindungsdeterminanten im Business-to-Business-Bereich
Götz, Oliver
;
Tillmanns, Sebastian
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10009161434
Saved in:
2
Sales transformation : quo vadis, B2B sales?
Schmäh, Marco
;
Kern, Manuel
;
Götz, Oliver
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10014246802
Saved in:
3
Successful innovations driven by customer relationship management
Krafft, Manfred
;
Krieger, Katrin
- In:
Cross-functional innovation management : perspectives …
,
(pp. 209-226)
.
2004
Persistent link: https://www.econbiz.de/10002504823
Saved in:
4
Delegation von Preissetzungskompetenz an den Verkaufsaußendienst
Hake, Sandra
;
Krafft, Manfred
- In:
Preismanagement auf Business-to-Business Märkten : …
,
(pp. 181-203)
.
2011
Persistent link: https://www.econbiz.de/10008905655
Saved in:
5
Churn-Management im B2B-Kontext : eine empirische Analyse unter Berücksichtung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten
Tecklenburg, Tim
-
2008
-
1. Auflage
Persistent link: https://www.econbiz.de/10003608344
Saved in:
6
Drivers of B2B brand strength : insights from an international study across industries
Lennartz, Eric M.
;
Fischer, Marc
;
Krafft, Manfred
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 114-137
Persistent link: https://www.econbiz.de/10010471712
Saved in:
7
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
8
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
9
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
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