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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Consumer behaviour
127
Konsumentenverhalten
125
Relationship marketing
54
Beziehungsmarketing
53
Advertising
41
Emotion
39
Werbung
37
Advertising effects
35
Werbewirkung
35
Brand management
29
Markenführung
29
Luxury goods
28
Luxusgüter
28
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
16
Markenimage
16
Service quality
16
Dienstleistungsqualität
15
Online retailing
15
Online-Handel
15
E-commerce
13
Electronic Commerce
13
Marketing management
13
Marketingmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
Supplier relationship management
12
Ethics
11
Ethik
11
Fundraising
11
Betriebliche Wertschöpfung
10
Einzelhandel
10
Marketing
10
Nachhaltigkeit
10
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11
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1
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10
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2
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2
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English
12
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Thaichon, Park
9
Frazer, Lorelle
3
Quach, Sara
3
Casidy, Riza
2
Chan, Ka Wing
2
Gu, William
2
Kremez, Zhanna
2
Le Dung
2
Nguyen Tuyet-Mai
2
Nyadzayo, Munyaradzi
2
Ratten, Vanessa
2
Septianto, Felix
2
Dhaoui, Chedia
1
Know, Junburn
1
Kwon, Jumbum
1
Lasrado, Flevy
1
Levin, Elizabeth
1
Lobo, Antonio
1
Mohan, Mayoor
1
Nyadzayo, Munyaradzi W.
1
Phi Van Nguyen Thanh
1
Weaven, Scott
1
Xuan Nhi Nguyen
1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Developing digital marketing : relationship perspectives
2
Journal of strategic marketing
2
Australasian marketing journal
1
Journal of Contemporary Issues in Business and Government
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
12
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1
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
4
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
5
The effects of e-commerce on franchising : practical implications and models
Kremez, Zhanna
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 158-168
Persistent link: https://www.econbiz.de/10012110326
Saved in:
6
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
7
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
8
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
9
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
10
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
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