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~subject:"Luxury brands"
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Value brands : cheap or trendy...
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Luxury brands
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theorie
9,847
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
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8,994
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Brand
8,103
Brand image
7,331
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USA
6,286
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Customer satisfaction
5,624
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5,526
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Online retailing
5,472
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5,465
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4,558
Internet marketing
4,548
Service quality
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Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
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Experiment
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E-commerce
3,474
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3,259
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Phau, Ian
6
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3
Banerjee, Madhumita
2
Behe, Bridget K.
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Fernandez, R. Thomas
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1
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1
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Journal of business research : JBR
23
Journal of retailing and consumer services
8
The journal of product & brand management
6
Journal of fashion marketing and management
5
The journal of brand management : an international journal
5
Marketing letters : a journal of research in marketing
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
European management journal
2
International journal of retail & distribution management
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Business horizons
1
Cogent business & management
1
Corporate governance : international journal of business in society
1
Electronic commerce research
1
European journal of marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
International Journal of Retail & Distribution Management
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
Journal of Fashion Marketing and Management
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Manthan : journal of commerce and management
1
Marketing Intelligence & Planning
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Society and business review
1
Technological forecasting & social change : an international journal
1
The international review of retail, distribution and consumer research
1
The journal of asset management
1
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ECONIS (ZBW)
91
Other ZBW resources
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1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
How counterfeit dominance affects luxury
fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
3
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
4
Luxury
fashion
brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika
;
Ahuja, Yukti
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
Saved in:
5
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
6
Luxury
fashion
brands : factors influencing young female consumers' luxury
fashion
purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
7
What shapes adolescents' attitudes toward luxury brands? : the role of self-worth, self-construal, gender and national culture
Bakir, Aysen
;
Gentina, Élodie
;
Gil, Luciana de Araujo
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305379
Saved in:
8
The young luxury consumer in Qatar
Farrag, Dalia Abdel Rahman
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011806314
Saved in:
9
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara
;
Pérez-Escoda, Ana
;
Civila, Sabina
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
Saved in:
10
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
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